Obviously, the very first question comes to your mind, how we plan to onboard your account. Here’s the answer to how we do it:

Step 1 - Understand Your Business followed by Questionnaires

We believe in working by understanding the Business, and the requirements of the client. We sit with our clients and gain information about their Business, and their requirements. We understand their market and customers (if they have the information). This helps us in understanding the client’s competition better.  We initiate building a powerful strategy based on this first and very important discussion.

Step 2 - Examine the Current Account

Our initial step is to always evaluate the present state of the PPC account we’re taking control of. This review causes us to sparkle light on low hanging fruitful opportunities, as well as point out potential warnings. We breakdown the present record to learn as much as we can from past execution and after that benchmark all KPIs as a paradigm.

Step 3 - Keyword Research

If we’re running a Search Campaign, our next step is to perform Keyword Research using Keyword Planner, LSI, and other Efficient Tools (based on any missing opportunities found in the previous account). We select different types of Keywords based on Competition, Monthly Searches, and Bidding as per the client’s budget.

Step 4 - Schedule A Meeting

This meeting is important so as to finalize things with complete transparency. We share and discuss the Keyword list with the client for approval before adding the Keywords into the account. Every client receives a kickoff meeting to know about our process of working, to review the timeline and to walk through the steps of the project.

Step 5 - Account Setup or Re-establishing

This step includes the optimization of all the account settings such as:

• Creating Adword Account
• Campaign Setup(with Goal Selection)
• Ad group Setup
• Bid Setup
• Writing Multiple Compelling Ads (for A/B Testing)
• Inputting Keywords (with respective match type)
• Negative Keywords Setup
• Audience Targetting
• Demographics Targeting
• Placements Targetting
• Extensions Setup
• Goal Tracking Setup (Conversion Tracking)
• Call Tracking (Using Different Softwares)

Step 6 - Ad Writing/Ad Designing

If we’re running a Search Campaign PPC Services, We write text Ads. PPC ads should be compelling, convincing, yet direct, all within character limits. PromoBuddy has got a team of experienced copywriters who write very descriptive, yet persuasive ads. As also described earlier, we write multiple ads for A/B Testing to determine what works best.

In the case of Display Campaigns, Ads are creatively designed within the different size ranges allowed. PromoBuddy a leading PPC services Company has experienced Graphic Designers who design enticing, eye-catching, and descriptive ads representing the client’s brand.

Step 7 - Designing Landing Page

Undoubtedly, ads are very necessary to be persuasive but after an ad is being clicked, it leads to the landing page. Therefore to make the click-worthy, this becomes important to make the landing page experience informational and engaging for the visitor. Ads need to drive users to a landing page that will convert them. PromoBuddy will help design and develop an informative, descriptive and engaging landing page for your campaigns. We use various tools to run A/B testing and Multivariate testing of your Landing Page to use the best performing Call-To-actions to increase the Conversion and thereby ROI.

Step 8 - Report Creation

PPC Services Company creates a custom dashboard report for every client. We share detailed reports with our clients on a monthly basis. We work with transparency by sharing all the reports including the ones from call reporting software (and others if are in use) along with the ads campaign performance. You’ll always have full access to your account and you can any time review the metrics.

Step 9 - Constant Meetings Scheduled (as per Client’s Requirement)

We maintain constant communication with our clients discussing the status of their PPC Campaigns. Therefore, PPC Services Company schedules weekly/monthly meetings to provide our clients with status updates. Though the campaign size and budget will determine if weekly updates are required, or a monthly check-in will do it all.