SEO company in Bangalore

What is search engine optimization?

Search engine optimization (SEO) is the process of getting websites and webpages rank higher on various search engines, topping the list being Google. Search Query is one of the major deciding factor for your website’s ranking if you have SEO strategy put straight. It is SEO which organically ranks you higher in search engines ahead of your competitors. SEO Company in Bangalore can help in increasing qualified web traffic and in turn lead to growth of your business.

When you search something, usually first two results are the featured paid ads followed by regular results that appear purely on the basis of organic ranking derived from SEO. Website Traffic that comes via SEO is referred to as ‘organic traffic’. If you want your website’s ranking to be intact for long term, keep updating and adding to your website content and feed it with keywords that your buyers will probably be searching. This maintains your position on top search results otherwise organic ranking tends to loosen too quickly. Paid Advertisements in search results are referred as search engine marketing or PPC in Digital Marketing terms.

How can SEO benefit your business?

SEO is an indispensable organic activity that could make your brand more authentic and credible as it impacts the ranking on Search Results.  It lets the web understand and recognize your business to place the product in front of buyer’s eyes.

Search results that are presented on the web always follow an order and the higher your website is on the list, the more website traffic you can expect as a business. For example, you want to buy a wrist watch and you type “buy a watch” in the search query. In this scenario, the brand or company who has kept in mind and made good use of keywords like “buy watch”, “buy women watch etc. will get a chance to be more visible on Search Engine Result Pages. It is true that 70 percent of the clicks are on the first three page of the search result and to rank somewhere there, you need SEO services in Bangalore. The more visible your brand is, the more leads it attracts, the more conversions it makes and gives more and more sales & revenue to your establishment.

How SEO works?

SEO works on the principle of crawling & indexing. It might seem complex but it’s simple to understand if it is put this way. Every Search engine use bots to crawl through pages on the web, navigating from site to site and collecting information about SEO-friendly pages and putting them in an index which is a giant library with a lot of information. SEO Company in Bangalore specialises in doing SEO for your business so that you can sell and earn more revenue.

For better understanding, there are three main points that search engines evaluate in order to determine the site ranking. These metrics are:

Links from other websites
Optimized website Content
Page structure including relevant keywords in the title, URL and headers of the page.