SEO company in Dehradun

What is search engine optimization?

Search engine optimization (SEO) is the art of getting websites and associated pages to rank higher on various search engines, top one of them being Google. Search Query is one of the major factor in which people type what they are looking for online and if you have right SEO strategy put to place. It is the SEO that organically ranks you higher in search engines than your competitors. SEO Company in Dehradun can help in increasing website traffic and in turn lead to business growth.

When you search something, usually first two results are the featured paid ads followed by regular results that appear purely on the basis of organic ranking derived from SEO. Website Traffic that comes via SEO is referred to as ‘organic search traffic’. If you want your ranking to be long term, keep updating your website content and feed it with a lot of keywords that your buyers will be searching. This maintains your position on top search results otherwise organic ranking tends to loosen too quickly. Paid Advertisements in search results are called search engine marketing (SEM) or pay-per-click (PPC) in Digital Marketing.

How can SEO benefit your business?

SEO is the most essential organic activity that could make your brand more authentic and credible as it impacts the ranking on Search Results.  It lets the web understand and recognize your business and place your product in front of buyer’s eyes.

Search results that are presented always follow an order and the higher your website is on the list, the more website traffic you tend to get. For example, you are buying a hand cream and you type “buy hand cream” in the search query. In this scenario, the brand or company who has kept in mind and made good use of keywords like “buy hand cream”, “buy hand cream online”, “hand cream for women” etc., will get a chance to be more visible on Search Engine Result Pages. It is true that 70 percent of the clicks are on the first three page of the search result and to rank somewhere there, you need SEO services in Dehradun. The more visible your brand is, the more leads it attracts, the more conversions it makes and gives more and more sales & revenue to your establishment.

How SEO works?

SEO works on a simple principle of crawling & indexing. Search engines use bots to crawl through pages on the web, navigating from site to site and collecting information about SEO friendly pages and putting them in an index which is a giant library with plethora of information. SEO Company in Dehradun specialises in doing SEO for your business so that you can sell and earn revenue.

For better understanding, there are three main metrics that search engines evaluate in order to determine the site ranking. These metrics are:

Links from other websites
Optimized website & Blog Content
Page structure including relevant keywords in the title, URL and page headers.