SEO company in Kolkata

What is SEO?

It is important to rank your website on Google as it is one of the best and most widely used Search Engine across the globe. Search engine optimization (SEO) is the art of getting websites ranked higher on search engines. Search Query is one of the major factor in which people type what they are looking for and if you have well-laid SEO strategy, you can hit hard on your brand’s visibility. SEO organically ranks you higher on search engines ahead of your competitors. SEO Company in Kolkata can help you increase website traffic and in turn lead to overall business growth.

Whenever a user types a search query, usually first few results are featured paid ads followed by regular results that appear purely on the basis of organic ranking backed by SEO. Website Traffic that comes via SEO is referred to as ‘organic traffic’. If you want your ranking to stay for long term, keep feeding it with ranking keywords that you think your buyers will be searching. SEO helps you maintain position on top search results otherwise organic ranking tends to fall too quickly. Paid Advertisements in search results are called PPC in Digital Marketing.

Benefits of SEO Strategy

SEO is an essential organic activity that could make your brand more authentic and credible as it impacts the ranking on Search Results.  It lets the World Wide Web understand and recognize your business and place your product in front of buyer’s eyes.

Search Results that are presented always follow an order and the higher your website is on the list, the more website traffic you tend to get. For example, you are buying a mobile phone and you type “buy android phone” in the search query. In this scenario, the brand or company who has kept in mind and made good use of keywords like “buy android phone online”, “buy mobile phone”, “buy phone online” etc., will stand more chance to be visible on Search Engine Result Pages. It is true that maximum number of clicks are on the first few page of the search result and to rank somewhere there, you need to hire SEO services in Kolkata. The more visible your product is, the more conversions it makes, the more leads it attracts and gives more and more sales & revenue to your establishment.

How SEO work?

SEO works on the principle of crawling & indexing. Search engines use bots to crawl through pages on the web, navigating from site to site and collecting information about optimized pages and putting them in an index which is a giant library with plethora of information. SEO Company in Kolkata specialises in doing SEO for your business so that you can sell and earn revenue.

For better understanding, there are three main elements that search engine bots look at while determining site ranking. These metrics are:

Links from other websites
Optimized website & Blog Content
Page structure including relevant keywords in the title, URL and page headers.